Joining a TV commercial?

Your moment of fame on TV is closer than you think. Dutch manufacturer Duyvis has launched a campaign to bring a new taste of their traditional 'borrelnootjes' (nuts) to the attention. But this is not just a standard campaign, as Eric Wewerinke from Duyvis mentions:

"Because we combine social media with a TV commercial in our campaign, we offer all consumers the ultimate and unique opportunity to gain a role in our new commercial."

But how does it work?

Duyvis' marketing approach combines social media and TV commercials. The company is looking online for self-made actors who are willing to participate in their latest TV spot about the new taste: Red Pepper nuts. Fans and enthusiasts are able to upload their pictures 'in' the commercial via a special Hyves page, of which ultimately 200 unique versions actually will be broadcasted on TV. So contrary to other similar competitions in which there is often only one place available for the winner, the chance that you will appear on the TV screen is quite high. For the spots which will unfortunately not end up on TV, there is a special Duyvis YouTube channel in which they will be shown anyway.

It is a smart approach. Word of mouth marketing is almost insured, as those who are involved in the campaign will quickly share this with their fellows. Moreover, it is a nice example of reaching your target group through many different media, making use of the potential power of each of them.

The campaign will be explained in the following clip (in Dutch):